TAKE OWNERSHIP FROM START TO FINISH

As a key leader, the Director of Marketing drives the full execution of marketing strategy, from brand positioning and campaign development to lead generation and performance tracking. This role adapts plans to evolving business needs and ensures all marketing efforts across digital, content, advertising, and events are aligned with company goals and deliver measurable results.

CORE JOB RESPONSIBILITIES

• Lead and execute marketing strategy to support corporate goals, focusing on lead generation, client engagement, and brand awareness across EPC, modular, and energy transition markets.
• Own the H+M brand, ensuring clear messaging, consistent positioning, and a strong presence in the market through digital, print, events, and public relations.
• Oversee all marketing functions, including content, digital, SEO, analytics, advertising, events, and sales support.
• Develop targeted campaigns for different verticals and customer profiles, in collaboration with BD and Operations teams.
• Generate and manage marketing-qualified leads through high-performing programs and data-driven insights.
• Guide market research and competitor analysis to identify opportunities and support strategic business decisions.
• Drive collaboration across departments to support proposal efforts, client communications, and new business initiatives.
• Represent H+M at industry events, trade shows, and client engagements, strengthening our presence and relationships in the market.
• Track performance metrics and KPIs, adjusting tactics and resources for optimal marketing ROI.

SKILLS AND QUALIFICATIONS

• Bachelor’s degree in Marketing or related field required; MBA preferred
  10 years of B2B marketing experience in oil & gas, EPC, or heavy industrial sectors
• Proven success leading strategic, multi-channel marketing for technical services
• Strong understanding of energy and chemical markets (upstream, midstream, downstream, energy transition)
• Experienced in managing teams, agencies, and cross-functional initiatives
• Skilled in digital marketing, SEO, content strategy, CRM (HubSpot), paid media, and analytics
• Proficient with marketing tools such as Google Analytics, LinkedIn Ads, SEM platforms, and CMS platforms (Webflow, WordPress)
• Advanced in Microsoft Office (Word, Excel with dashboards/pivots, PowerPoint) and Adobe Illustrator; Canva or Photoshop a plus
• Strong communicator with leadership, stakeholder alignment, and data analysis capabilities
• Experience in creative direction (design, video, brand storytelling) and optimizing web structure and UX
• Track record of aligning marketing with sales and BD to drive revenue and growth
• Willingness to travel occasionally for events, site visits, and client meetings